I was recently presented with an invitation to participate in an Adobe Systems study exploring designers who work primarily in print but incorporate (or try to) web design into their workflow.

Since the study was a whopping 60 minutes long, the Adobe User Research Recruiter was providing $75 gift cards via American Express or Amazon.com.

Many surveys I come across that have a decent-to-high response rate either are super short and do not require a lot of time, provide a nice audience appropriate incentive, or both. I was willing to go through the hour long survey. The incentive was something I would use.

There was a preliminary 7 minute pre-screening survey before I would participate in the 60 minute version. Okay, a bit annoying. I was hoping for an online survey that would take about an hour of my time. Oh well, I can handle this format. Some very basic information wanted on the 7 minute survey: name, company, industry, best way and time to be called, and which and how often I use a handful of Adobe products. Also asked was a URL of the portfolio so Adobe could view the work done via their products.

That last one was interesting, say the least. Here is the actual question:
“We are interested in viewing your work. Please provide us with the URL to your portfolio and an example of a sight you have designed/built (if applicable).”

As soon as I came across that question I halted my participation in the survey because I was completely offended. Keep in mind I even did a double check via Google for any international/alternate version use of “sight” instead of “site”. Google results turned up nothing relevant.

My response to the person who provided the survey invitation:
“I would be more than happy to fill out the 7 minute survey above, but when I find more than one typo I get discouraged because of my trust factor goes way down. I can understand the ‘ – ‘ instead of a ‘ 0 ‘ for 50% because the keys are next to each other. However, when one refers to a web ’site’ as ’sight’, I’m offended. I’m sorry, but I am. (And I did not complete the 7 minute survey).”

Of all the companies in the world that is directly associated with web page building (Dreamweaver, Flash, Photoshop, Illustrator, and many more products), I expect any Adobe representative to correctly refer to domains as web sites, not sights!

What would you have done?

UPDATE: After an hour of my response to the invitation, the questions were corrected. I highly doubt I would hear from the person directly. I also wonder how many responses were lost like mine during this grammar error.

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