I am a Kellogg’s Special K fan. Instead of making Rice Krispy treats, I was in the search for a healthy Special K Bars recipe. As I was searching for one, I stumbled upon a large coding/SEO problem on Kellogg’s official domain. This is what I saw on Google.
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Is the Google Analytics system a bit overwhelming? Looking for a digestible Google Analytics cheatsheet? Look no further! There is a 2-page cheat sheet written by Ian at Conversation Marketing and it’s very handy.

The cheat sheet covers:

• Set-up
• Link tagging
• Filters
• Goals and goal tracking
• Tracking 404 errors
• Nerdy ninja tricks
• Blogs and tools you’ll need

Get your analytics cheat sheet in both link friendly or print friendly formats.

Today marks the beginning of no more “Twitter Weekly Updates” being posted. If you really want to see them come back, post a comment. Otherwise, follow me on Twitter to see all of my tweets.

Wondering what will happen tomorrow? I’ve got some ideas formulating. Stay tuned!

Delivered to my door today was a copy of the book:

• Search Engine Optimization: An Hour a Day
  by Jennifer Grappon & Gradiva Couzin.

I’ve read the first edition of SEO: An Hour a Day almost a year ago and found it to be really useful. I’m excited to see what is new in the second edition. Other books that arrived today include the following.

• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  by Tim Ash
• Email Marketing: An Hour a Day
  by Jeanniey Mullen & David Daniels
• Web Analytics: An Hour a Day
  by Avinash Kaushnik
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  by David Meerman Scott

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