I was recently presented with an invitation to participate in an Adobe Systems study exploring designers who work primarily in print but incorporate (or try to) web design into their workflow.
Since the study was a whopping 60 minutes long, the Adobe User Research Recruiter was providing $75 gift cards via American Express or Amazon.com.
Many surveys I come across that have a decent-to-high response rate either are super short and do not require a lot of time, provide a nice audience appropriate incentive, or both. I was willing to go through the hour long survey. The incentive was something I would use.
There was a preliminary 7 minute pre-screening survey before I would participate in the 60 minute version. Okay, a bit annoying. I was hoping for an online survey that would take about an hour of my time. Oh well, I can handle this format. Some very basic information wanted on the 7 minute survey: name, company, industry, best way and time to be called, and which and how often I use a handful of Adobe products. Also asked was a URL of the portfolio so Adobe could view the work done via their products.
That last one was interesting, say the least. Here is the actual question: Continue reading this post…
