Want to be trained, and even certified as a proficient inbound marketing professional? Look no further. Here you can access the Inbound Marketing University (IMU) training program and complete the classes at your very own pace.
The program walks you through 16 one-hour classes containing all of the steps of inbound marketing. When you are finished with the training program, you can take the exam.
How to Blog Effectively for Business
Ann Handley & Mack Collier, MarketingProfs
SEO Crash Course to Get Found
Lee Odden, TopRank Online Marketing
Social Media & Building Community
Chris Brogan, New Marketing Labs
Business Uses for Facebook & LinkedIn
Elyse Tager, SVAMA
Viral Marketing & World Wide Raves
David Meerman Scott, New Rules of
Marketing & PR
Advanced SEO Tactics
Rand Fishkin, SEOmoz
Calls to Action & Landing
Page Best Practices
Jeanne Hopkins, HubSpot
Inbound Lead Nurturing
Brian Carroll, MECLABS, InTouch
Successful Email Marketing
Eric Groves, Constant Contact
PR for Inbound Marketing
Todd Defren, SHIFT Communications
Twitter for Business
Laura Fitton, co-author of Twitter for Dummies
Advanced Marketing Analytics
Avinash Kaushik, Google, author of Web
Analytics 2.0
Passion-Inspired Video & Other Creative Content
Gary Vaynerchuk, Wine Library TV, and Crush It!
Social Media for Big Business
Paula Berg, Southwest Airlines, Linhart PR
Internet Marketing Comprehensive Review
Mitch Joel, author of Six Pixels of Separation
Inbound Marketing Exam Review
Mike Volpe, HubSpot
Format
50 multiple choice and true/false questions. The test taker has 50 minutes to complete the exam and can begin at anytime when he/she is ready.
Content
Material from the 16 webinar classes
Getting Certified
You must receive a score of 75% or higher to pass the exam. If you do not pass, you have another opportunity to retake the exam in 30 days. At that time you will receive an invite to retake it.
