• Search Engine Optimization: An Hour a Day
  by Jennifer Grappon & Gradiva Couzin.

I’ve read the first edition of SEO: An Hour a Day almost a year ago and found it to be really useful. I’m excited to see what is new in the second edition. Other books that arrived today include the following.

• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  by Tim Ash
• Email Marketing: An Hour a Day
  by Jeanniey Mullen & David Daniels
• Web Analytics: An Hour a Day
  by Avinash Kaushnik
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  by David Meerman Scott

Although I’ve been doing some of the latest trends SEO, e-mail marketing, web analytics, and inbound marketing for about three years now (the length of time I have been at Enercon), you might think of why did I get these books if I have already been practicing what I will read. To answer, its because I’d rather read/learn as much as I can so I know I’m proficient in what I am essentially learning by doing, and to stay with or even ahead of the curve. Self-educating is as simple as reading [(e)books, blogs, articles], watching online videos, and practicing all that I learn. That’s even how I became wicked in (X)HTML, CSS and DOM-Scripting; self-education!

I’ll let you know of my reviews when I have completed each book. In the mean time, do you have any books (topic of your choice) you’d like to recommend?